I started Sierra Delta because I got tired of watching small businesses lose to companies that didn’t deserve to win.
I’m a digital marketer with more than ten years in the field. I’ve worked agency-side, in-house, and on my own. I’ve been the account manager, the project manager, the social media person, the SEO lead, the web developer, the strategist; every role you’d find inside a marketing department, I’ve sat in.
Sierra Delta is what I built after realizing the small businesses I cared about most couldn’t afford the kind of help they actually needed. Big agencies were too expensive. Freelancers were too unreliable. Templates didn’t fit. Most small businesses ended up with whatever they could cobble together, then competing against private equity-backed competitors with seven-figure marketing budgets.
I do this work because that fight isn’t fair, and I want to level the playing field.
I started in social media, back before anyone knew what a social media manager was. When I tried to explain to people what my job was, they would inevitably say, “Oh, you play on Facebook all day at work!?”
From there I convinced the company I was working for to let me expand their SEO and paid ads. I learned everything I could about this rapidly changing industry, and eventually started working at an agency, managing dozens of clients. I then took on project management and account management roles. Eventually, I was building the websites that those campaigns were pointing to.
What I noticed across every agency I worked at: the small clients, the ones with $50,000 marketing budgets instead of $500,000, got the leftovers. The junior staff. The recycled strategies. The account manager who’d been there three weeks. Not because anyone meant harm, but because agency economics make it nearly impossible to give a small client real attention at a price they can afford.
So I built something different. Sierra Delta is small on purpose. I take on a limited number of clients. The work gets done by a small team of contractors I’ve worked with for years — designers, developers, writers I’d trust with my own business. I’m the one you call. I’m the one who owns the strategy. I’m the one who picks up when something breaks.
It costs less than a big agency because there’s no office lease, no sales department, and no account manager layer between you and the work.
Digital marketing isn’t optional anymore. A small business without a real online presence in 2026 is competing with one hand tied behind its back. The question isn’t whether to invest, it’s where.
Most small businesses get sold the wrong things. Fancy dashboards, vanity metrics, “brand strategy” decks that sit on a shelf. What you actually need is a site that works, content that gets found, and someone who can tell you in plain English whether it’s working.
Honesty beats hype. If something I’d sell you isn’t going to move the needle for your business, I’d rather lose the sale than waste your money. There are enough agencies happy to take it.
Small businesses can win. Private equity-backed competitors have bigger budgets, but they also have committees, brand guidelines, and twelve layers of approval. You can move faster, be more personal, and care more. The right digital strategy lets you turn those into actual advantages.
I’m based in Tempe and most of my clients are in the Phoenix metro area, but I work with businesses across Arizona and remotely with clients in other states. Local clients get the option of meeting in person; remote clients get the same direct access by phone, email, and video.
The best way to figure out if we’re a fit is a 30-minute conversation. Free, no pitch, no pressure. I’ll ask about your business, you’ll ask about my process, and we’ll both leave knowing whether to take it further.
